The Southeast’s premier Santa, creating magical moments that last a lifetime!

Based in Atlanta, Georgia, Santa Rick is the recognized premier Santa for corporate and private events as well as commercial and advertising promotions across the Southeastern U.S.

Santa Rick first set his boots on the path towards a Santa career in 1968 and has been perfecting his persona ever since. Passionate about representing the true spirit of Santa, he strives to bring hope and joy into the lives of children and adults alike.

A consummate professional, Santa Rick has instructed at several Santa schools where he consistently demonstrated and advocated professionalism and integrity in the Santa industry. In 2016, he founded his own school, the Northern Lights Santa Academy, with a goal of educating students for the monumental responsibility of being Christmas professionals. The Northern Lights Santa Academy has quickly developed a stellar reputation and become one of the largest Santa schools in the country, and the largest in the Southeast.

As the Santa for the Atlanta Braves and the Atlanta Falcons since 2013, Santa Rick is an ambassador of the Christmas spirit to thousands of fans each year. In 2016 Santa Rick was selected as the brand ambassador for an international video chat app making Santa easily accessible to families at home. Santa Rick not only serves clients throughout the United States, but has international clients as well, recently appearing in Hong Kong during the 2018 season. When he’s not delighting children and adults alike, Santa Rick mentors other holiday professionals and serves as an agent for his company, the National Santa Agency, which provides Santas, Mrs. Claus and Elves for clients around the country.

Santa Rick has appeared in a national commercial and has been the subject of several documentary films. He has been featured in local, national and international media.

A committed member of the community, Santa Rick has volunteered for several organizations including Big Brothers of America, Boy Scouts of America, Children’s Healthcare of Atlanta, Toys for Tots, United Cerebral Palsy, and the Georgia Aquarium.

Santa Rick is a member of several national and local Santa organizations and his beard is registered with the National Beard Registry (#7655).  In 2018 Santa Rick was inducted into the prestigious Knights of St. Nicholas, an elite organization within the Santa industry that upholds the principles of the Santa Claus Oath and currently has less than 50 inductees worldwide. And in 2023 Santa Rick was inducted into the Santa Claus Hall of Fame.

When he is not at the North Pole, Santa Rick enjoys gardening, singing, metal detecting on the beach, and volunteering.

Please call Santa Rick at (404) 936-2888 to make your holiday experience unforgettable!!